Design a lookbook for contemporary fashion brand, Outdoor Voices. OV has created a recreational fitness apparel brand with the priority of fun and community taking precedence over performance and competition. With that in mind this lookbook pays homage to Olivia Newton John’s iconic Let’s Get Physical music hit.
Bold colors, simple lines and tips for Doing Things redefine the magic of 80s aerobics just like Outdoor Voices has redefined what exercise looks like.
✨️Editorial design, lookbook identity, motion graphics and original copy✨️
