For the Girls is a fictional brand campaign for body care brand Billie. Women and body hair are two things, when combined, have been shaped by the media as basically non-exsistent. And dare it exists, is unattractive.
This campaign was created to start the conversation and spread body hair awareness for the next generation. This campaign will replace the deep embedded desire for smooth legs, bare arms and bikinis as seen on social media and tv, with real bodies, real body hair, and the tools for empowered shaving.
For the Girls posters would be shared in middle school bathrooms, locker rooms and nurse offices. The campaign posters will prompt girls to pick up their Billie kit that includes a mail in voucher for their first Billie razor. Happy shaving, or not shaving!
✨️Concept, brand campaign strategy and design✨️
