Loving Hut brand identity



Identity system that conveys a fun-loving and cinematic dining experience. Inspired by the idea of Moonrise Kingdom throwing a party on Gilligan’s Island that served locally sourced, vegan cuisine.

The brand expands with the Loving Hut’s, Love Club that features member exclusives and party playlists to generate an engaged community among visitors.

The Loving Hut stands for three very important things: no animal produts, no funny business, lots of love.

✨️Brand identity, brand strategy, logo design and creative direction✨️